11-17-08 Online Marketing Podcast
In this workshop, we will explore several basic online methods for communicating with and developing audiences. Find out how to use email, social networking, electronic media, and web presence to make the most of your marketing efforts. Workshop presenter, Erin West, will share experiences, present basic advice, and provide expert insight into the common practices of online marketing in the arts. Erin is Vice President of Arts Marketing at Pop. In her role as Director of Marketing and Communications at Chicago's Steppenwolf Theatre Company, Erin developed a sophisticated and successful digital marketing strategy focused on providing a superior patron experience through targeted e-communications, access to artists, and a dynamic purchase path.