Accountability and the Arts: Podcasts
This series of free, public workshops is dedicated to helping Seattle-area arts organizations become more effective and efficient. It provides an opportunity for tomorrow's arts leaders to meet and learn from Puget Sound's top arts administrators. Topics covered include fiscal sponsorship, marketing strategy and fundraising.
...or click the "Download" links below to download the individual MP3 files. .
In this workshop, we will explore several basic online methods for communicating with and developing audiences. Find out how to use email, social networking, electronic media, and web presence to make the most of your marketing efforts. Workshop presenter, Erin West, will share experiences, present basic advice, and provide expert insight into the common practices of online marketing in the arts. Erin is Vice President of Arts Marketing at Pop. In her role as Director of Marketing and Communications at Chicago's Steppenwolf Theatre Company, Erin developed a sophisticated and successful digital marketing strategy focused on providing a superior patron experience through targeted e-communications, access to artists, and a dynamic purchase path.
This session will offers advice for face-to-face donor solicitation, featuring Passages Northwest Development Director Laurie Johnson, Passages Northwest Board Secretary Nancy Ward, and Shunpike's own Development Director, Rebecca Olson.
Through monetary sponsorship, in-kind donations, purchased advertising, or discounted rates, there are many ways a small business can enhance the resources of a small arts organization. In this one-hour workshop, find out how projects and organizations in the arts can reach out to some of the thousands of Seattle's local businesses and establish mutually beneficial relationships.
The Adventure School, Aviva Palmer and Cori Ready, have designed everything from art auctions to holiday parties to annual galas. They've worked with large corporations, non-profit arts organizations, and policy campaigns. The Adventure School is dedicated to original, effective events that capture a message and rally support as well as being downright fun.
Nick Barnett, Donor Relations and Events Manager for ACT Theater and Shunpike Board Member, discusses the mechanics of great fundraising events and how to get the most out of them.
Having a unique brand is a vital part of breaking through the clutter and reaching your audience. This free workshop is for all arts groups who want to connect with people. Led by Leah Baltus of Pyramid Communications.
Melissa Hines, director of Civic Partnerships at the Mayor's Office of Arts and Cultural Affairs, discusses the basics of grants and how they fit into a fundraising strategy for artists and arts organizations.
A panel discussion on managing an all-volunteer staff, featuring Stephen McCandless of Annex Theatre, Leah Baltus of Rivet Magazine, and Jennifer Zeyl from Washington Ensemble Theatre.
Nonprofit Consultant Laura Pierce on the importance of a great mission statement and how to make one. You can Download her presentation (.pdf).
Gretchen DeGroot of Northwest Folklife and Alex Martin of Jubilee Event Engineers tell us how to plan and execute a successful (and profitable) fundraising event.
Lynn Jacobsen, Arts and Culture editor at Seattle Weekly, discusses how to interact with and get your work covered by the press.
Rebecca Sherr, General Manager at Intiman Theatre, discusses how to create, manage, and live by an effective annual budget.